10 Questions To Assemble Before Hiring A Digital Marketing Agency
Before hiring a digital marketing agency for your business, you should ask yourself some questions. First, you need to know what you want to get out of it and how much you are willing to spend. If you are not clear about these things, you might end up spending a lot of money on something that is not going to work.
Questions to Ask Your Digital Marketing Agency
Perhaps you’re considering hiring a digital marketing agency for the first time. Alternatively, you may have been let down by an agency and promised to be more cautious in the future.
Whatever the case, it’s critical to do your homework and ask the right questions when selecting a digital marketing agency to ensure you discover the perfect partner who will help your business flourish.
For your convenience, we’ve compiled a list of the most frequently asked questions. – they’re ones that our clients frequently ask, and a competent agency should be able to answer readily.
1. Are you affiliated with any of the major search engines?
If your agency is a Google Partner, it means that its personnel is certified in Google AdWords, that they have access to their own Google agency team, and that they stay current on industry trends.
And it’s not only about Google – ask if they’re a Bing Accredited Agency, as the search engine currently has a 12% market share in the UK and is increasing.
2. Do you subcontract work?
Your agency must be honest about who is performing the work for you. A competent firm will manage your work internally and provide you with a named point of contact who will be available to discuss your project or campaign at any time.
3. How do you stay current on industry changes?
If your agency’s crew has been in place for a lengthy period, that is fantastic. This demonstrates their maturity. However, things move at a breakneck pace in the realm of digital marketing. Inquire about how they stay current with these rapid changes and how much time they dedicate to training.
Apart from our continual investment in training, we provide our employees with two days per year for self-learning and professional growth. It is the only way to ensure that our service is continually industry-leading.
4. What are your thoughts about our brief?
A reputable agency will question your brief, ask pertinent questions, and conduct more research. Therefore, allow them to provide input on your brief as soon as possible; this will give you a sense of their strategic approach.
5. How will you collaborate with us daily?
Who will be your primary contact person? What type of project management software are they utilizing? Will you be able to view your advertising spending using the appropriate interface?
Service and transparency should be just as important as the work itself. A competent agency will have the structures and processes to guarantee these values are ingrained in your interactions.
6. What are your most significant accomplishments?
Apart from the polished case studies on their website, an agency passionate about what they do would readily recall examples of successful campaigns. Therefore, put them on the spot and inquire!
7. What metrics do your standard reports include?
CPC, CTR, ad positions, keyword, and landing page conversion rates; your agency should provide easy-to-read data that detail the performance of your sponsored search campaigns.
8. How many hours or days are you planning to devote to my campaign?
An intelligent firm will be candid and clear about how much time it will spend managing, monitoring, and optimizing your campaign. Be cautious if they attempt to evade this question.
You must realize how much time you’re getting in exchange for your fee.
9. How much experience do you have in my industry?
This should not be a deal-breaker if an agency lacks experience or knowledge in your industry or area.
Often, this results in a more innovative and strategic approach. BUT – and this is a major but – ensure that you inquire about their plans to become an expert in your business or sector, as well as the competitive landscape in which you operate.
10. How will you increase the conversion rate of my website?
Avoid becoming distracted by discussions of visibility and traffic. Instead, inquire about their strategy for increasing leads, conversions, and sales to maximize your return on investment. In addition, an agency having a web development team may be advantageous in terms of insight and response time.
We believe that these questions will assist you in selecting the best digital marketing agency for your needs. To learn more about our services, contact us or follow us on LinkedIn, Twitter, Instagram, or Facebook, where we publish industry news, ideas, and advice daily.