Content marketing is one of the most cost-effective investments that a business can make. It increases traffic and generates high-quality leads, which is why so many companies have jumped on board. According to the Content Marketing Institute’s report, 92 percent …

6 Content Marketing Mistakes You’re Continuing to Make and How to Avoid Them Read more »

Affiliate marketing, in which online retailers pay commissions to other sites for traffic or referral-driven sales from those others, has come a long way from its humble beginnings. Before Amazon popularized the concept in 1996, William J. Topin, founder of PC Flowers & Gifts, had already established himself very well by starting his own affiliate […]